CVS Pharmacy is rolling out 80 new products under the Live Better by CVS Health brand, along with a commitment that all packaging in the expanded health and wellness brand be at least 80% recyclable. The assortment will span nine categories and make some of the most sought-after trends in the wellness space more accessible.
“We are committed to creating quality, innovative and industry-leading products that empower our customers to make self-care a part of their everyday health,” said Brenda Lord, Vice President, Store Brands, CVS Health. “Holistic wellness is a personal journey. With the unveiling of so many new Live Better product offerings, customers have access to high-quality ingredients that reflect the latest wellness trends, at a good value.”
In addition to products featuring popular and emerging ingredients such as elderberry, ashwagandha, turmeric, kelp, maca, ginseng, and charcoal, many are also labeled USDA-certified organic, non-GMO project-certified, gluten-free, cruelty-free or vegan. The brand calls out unique ingredient details, and rich storytelling of how some of the products were sourced and sustainably manufactured.
